What started as a lockdown takeaway has turned into a media operation for Bia Rodrigues-Perry. The Brazilian-born presenter, producer and marketing strategist, based in Warwickshire, now runs BIA'S Kitchen Show — a platform that uses food as the way in to conversations about culture, entrepreneurship and wellbeing.

Her first career was in Brazil, where she spent years in marketing working with well-known international brands. The strength she traded on was straightforward: she understood how people talk to each other, and she could get companies to do the same. That counted for little when she moved to the UK after meeting her husband. She had no network, no name, and a culture she needed to learn from the ground up. "I had to adapt to a new culture, build a new network and prove myself all over again," she says of that stretch.

BIA'S Kitchen, the premium takeaway she launched during the pandemic, was never conceived as the start of anything bigger. It kept her working and gave people something comforting at a difficult time. Once restrictions eased, she reassessed. Cooking was one piece of it. Producing, presenting, marketing and storytelling were the rest, and none of it was being used.

Bringing those strands together created the show. The opening series, Empowering the Independent Food Industry, profiled 21 independent restaurants and chefs across the UK as hospitality rebuilt after its hardest period on record. The response outstripped her expectations. It produced her first book and pushed the show well past food, toward the people running the businesses. "Food is still the invitation," she says. "But the real purpose has become the people behind it."

An agency grew out of it. Brands kept asking for the same storytelling she was doing on her own show, which led to BIA'S Marketing, Production & PR — strategy, branding, video production and publicity, alongside presenting, documentary work, event coverage, brand partnerships, social media and photography.

Her latest series, Hot Flushes & Hot Foods, opens up honest discussion of menopause, nutrition and wellbeing. Earlier instalments have covered travel, entrepreneurship and community.

Recognition has followed. Her book, BIA'S Kitchen Show: A Culinary Journey of Gratitude, sits alongside wins for Outstanding Entrepreneur, an Achievement Award and Best Marketing Company at the Cotswolds Awards, and she is a national finalist for Content Creator of the Year 2026. The awards aren't the point, she says: "Success isn't measured simply by numbers or awards, but by the impact each story has on the people who watch it."

Broadcast-quality productions and documentary work are what she's aiming at next. For someone who has already rebuilt a career once, the second attempt looks less like a gamble than a continuation.