American car buyers are leaning heavily into eco-friendly rides, helping Hyundai Motor Group notch a 5% year-over-year sales increase in the U.S. this past July. The boost was largely driven by a surge in demand for hybrid models and popular crossovers.

Hyundai Motor America reported selling 89,427 vehicles during the month—a 3.7% bump compared to last July—which includes 6,947 vehicles from its premium Genesis line. The always-popular Tucson topped Hyundai’s lineup with 19,714 deliveries, while the Elantra sedan (17,115 units) and Santa Fe SUV (13,373 units) rounded out the brand's top three performers.

Kia America enjoyed an even sharper trajectory, seeing sales jump 6.7% to hit 75,857 vehicles. The Sportage crossover led the charge for Kia with 16,083 sales, followed closely by the new K4 sedan at 12,094 units and the three-row Telluride SUV at 11,816 units.

Together, the two sister brands sold 50,937 electrified and hybrid vehicles in July—a massive 24.7% leap from the same period last year. Green vehicles now account for nearly a third (30.8%) of total U.S. volume for the group.

European EV Momentum Hits New Heights

The growth story isn't limited to North America. Across the Atlantic, Hyundai and Kia logged impressive strides in their ongoing EV offensive, moving 131,032 fully electric vehicles in Europe during the first half of 2026. That represents a dramatic 41.8% jump compared to the previous six-month period.

Kia's compact EV3 SUV spearheaded the European push with 27,121 deliveries, followed by Hyundai's urban Inster SUV (16,594 units) and the Kia EV4 sedan (14,502 units).

Having crossed the milestone of 1 million cumulative European EV sales back in May, the automakers are eyeing another record. If current momentum holds, the group expects to cross the 200,000 annual European EV sales threshold for the first time since launching electric models in the region back in 2014.