Tablet Shipments Dip 3.8% as Memory Costs Hit Budget Models
India's tablet shipments fell 3.8% in Q2 2026 as memory costs raised prices. Budget tablets under ₹20,000 dropped 43%, while premium models grew 27%.
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“Tablet Shipments Dip 3.8% as Memory Costs Hit Budget Models”
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6 Oct 2026
Key Highlights
- Shipments down: India's tablet shipments fell 3.8% year-on-year in April–June 2026.
- Prices up: Average selling prices rose 15% as brands passed on higher memory costs.
- Budget hit hardest: Tablets under ₹20,000 fell 43% year-on-year.
- Premium rises: Tablets above ₹20,000 grew 27% and now make up 74% of the market.
- Made in India: Domestic tablet manufacturing grew 30%.
India's tablet market is getting smaller but more expensive. Shipments fell 3.8% year-on-year in the second quarter of 2026, according to Counterpoint Research, as brands began passing higher component costs on to buyers.
Brands raised prices across their portfolios and cut the number of memory variants they offer. As a result, the average selling price of tablets rose 15%.
The Budget Segment Takes the Hit
| Segment | Change (YoY, Q2 2026) |
|---|---|
| Below ₹20,000 | −43% |
| Above ₹20,000 | +27% |
| ₹20,000–30,000 | +45% |
The sub-₹20,000 segment, long the backbone of India's tablet market, suffered the most.
