“Sujata Taps Kerala's Onam Spirit to Spotlight Its Expanding Kitchen Appliance Portfolio”
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11 Aug 2026
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Sujata Taps Kerala's Onam Spirit to Spotlight Its Expanding Kitchen Appliance Portfolio
Kerala, August 2026: Sujata Appliances has launched an integrated campaign in Kerala, combining a culturally rooted Onam campaign with a brand-led Small Domestic Appliances (SDA) film to strengthen its connect with consumers during the festive season.
Sujata's Onam film is inspired by Kerala's iconic Mahabali tradition. The campaign features the Sujata Multimix 2-in-1 Mixer Grinderwith Fresh JuiceMaker and the Sujata MG03 4-Jar Mixer Grinder, both powered by Sujata's Double Ball Bearing Motor Technology for superior durability, powerful performance and consistent grinding.
Adding to the festive celebrations, Sujata is offering a compelling 9-Year Warranty on eligible mixer grinder purchases made between 15 July and 15 September, reinforcing the brand's confidence in the durability and reliability of its products.
Sujata is expanding its Small Domestic Appliances portfolio through a light-hearted narrative that celebrates everything 'unique'. Sujata Griller features a 180° flat-opening design and adjustable height for greater cooking versatility, the Sujata Kettle is equipped with Strix technology and three-way auto shut-off for enhanced safety and reliability, while the Sujata Dry Iron comes with a Double Golden Coated Soleplate for effortless gliding and long-lasting performance. The portfolio also includes hand blenders, toasters, smoothie makers, air fryers and slow juicers, reflecting Sujata's continued focus on delivering high-performance appliances that meet the evolving needs of modern households.
Speaking on the campaigns, Fagun Mittal, Management, Sujata Appliances, said:
"Kerala is an important market for Sujata, and Onam provides the perfect opportunity to connect with consumers through stories that celebrate the state's rich traditions while showcasing our commitment to innovation. While our festive campaign reinforces the trust and performance that generations of consumers associate with Sujata Mixer Grinders, our Small Domestic Appliances campaign introduces thoughtfully engineered products designed to simplify everyday living. Together, these campaigns reflect our vision of delivering reliable, high-performance appliances for every modern household."
Backed by over 46 years of engineering excellence and the trust of 1 Crore+ happy households, Sujata continues to deliver thoughtfully engineered appliances that combine performance, durability and innovation. With a growing portfolio across mixer grinders and small domestic appliances, the brand continues to strengthen its position as a trusted kitchen companion for households across Kerala and India.
