eSaras Expands Digital Market Access for Rural Women
eSaras empowers 8.99 crore SHG members with digital commerce, ONDC integration and nationwide market access.
New Delhi, July 11 (IANS) As the Digital India programme completes 11 years, the government's eSaras platform is expanding digital market access for more than 8.99 crore registered Self-Help Group (SHG) members by enabling rural producers, women entrepreneurs and Farmer Producer Organisations (FPOs) to sell their products across the country through a trusted online marketplace, according to an official statement on Saturday.
Developed by the Digital India Corporation (DIC) under the Ministry of Electronics and Information Technology (MeitY) in collaboration with the Ministry of Rural Development (MoRD), eSaras operates under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
According to the government, the programme covers 8.99 crore registered SHG members, creating one of the world's largest women-led livelihood ecosystems.
