NBFC Saarathi Finance Drives MSME Engagement with High-Energy Bike Rally in Ambattur

Chennai, Tamil Nadu — Saarathi Finance, a leading NBFC focused on empowering micro, small, and medium enterprises (MSMEs), successfully organised a vibrant bike rally in Ambattur to strengthen grassroots brand presence and deepen engagement with the local small business ecosystem.

The rally saw enthusiastic participation from 14 bikes and 28 team members, reflecting strong internal alignment and a shared commitment to expanding outreach among entrepreneurs and traders. The route commenced from Ambattur OT and extended up to Surapet, covering approximately 13 kilometres (to and fro) across key commercial corridors.

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Designed to enhance visibility and foster closer connections with MSMEs, the initiative highlighted Ambattur’s importance as one of Chennai’s most prominent industrial and business hubs supporting small and medium enterprises.

The rally was flagged off by Vivek Bansal, CEO of Saarathi Finance, who also actively participated, underscoring the organisation’s leadership-driven commitment to community engagement and financial inclusion.

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As the rally moved through bustling market stretches, it drew strong attention from local business owners and residents, reinforcing Saarathi Finance’s growing presence in the region.

Through such on-ground activations, Saarathi Finance continues to strengthen relationships with MSMEs and expand access to timely, reliable financial solutions for small businesses across Tamil Nadu.

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