Sugar Price Rise Driven by Sentiment, Not Ethanol: GEMA to Consumers

GEMA says recent sugar price rise is sentiment-driven, not ethanol diversion. Adequate mill stocks, MSP unchanged for 8 years, FRP-MSP anomaly needs fixing.

Raaisha Upadhyay
Raaisha Upadhyay Verified Public Figure • 14 Jun, 2026Editor
August 24, 2026 • 7:40 PM
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Sugar Price Rise Driven by Sentiment, Not Ethanol: GEMA to Consumers
“Sugar Price Rise Driven by Sentiment, Not Ethanol: GEMA to Consumers”
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Sugar Price Rise Driven by Sentiment, Not Ethanol: GEMA to Consumers
Sugar Price Rise Driven by Sentiment, Not Ethanol: GEMA to Consumers

Key Highlights:

  • The recent rise in sugar prices is being driven by market sentiment and expectations around the next sugarcane crop, not by ethanol diversion, GEMA said on Monday.
  • Grain Ethanol Manufacturers Association (GEMA) President Dr C.K. Jain said ethanol production is "no factor" in the rise in sugar prices.
  • GEMA "100 per cent" agrees with the government's assessment that ethanol production is not responsible for higher sugar prices.
  • Adequate sugar stocks are available in mills; crushing operations expected to begin from October 15.
  • Sugarcane FRP has been rising annually, but sugar MSP has not been revised for the last 8 years — an anomaly GEMA says must be rectified.

At a time when kitchen budgets are once again anxiously tracking sugar prices, the industry has stepped forward with a firm counter-narrative. The Grain Ethanol Manufacturers Association (GEMA) said on Monday that the recent rise in sugar prices is being driven primarily by market sentiment and expectations around the next sugarcane crop — not by the diversion of sugarcane for ethanol production. It is a message aimed squarely at cooling down the emerging consumer and policy chatter that had begun linking India's ethanol push to household sugar prices.

'Ethanol Is No Factor', Says GEMA President

Speaking to IANS, GEMA President Dr C.K. Jain was categorical in his diagnosis. He said the key indicator to watch is the ex-mill price and the markup over it — a high market markup, he pointed out, signals that sentiment, and not fundamentals, is doing the heavy lifting on the retail price line. "Ethanol production is no factor in the rise in sugar prices. The sugar price in the market is totally sentimental," Jain said.

Raaisha Upadhyay

Raaisha Upadhyay Verified Public Figure • 14 Jun, 2026Editor

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