Festive Trade May Cross ₹7 Lakh Crore This Year: CAIT
CAIT expects Navratri-to-Diwali trade to cross ₹7 lakh crore, up 15-18% from last year. FMCG and jewellery lead, with services seen growing faster. A closer look at the numbers.
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“Festive Trade May Cross ₹7 Lakh Crore This Year: CAIT”
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14 Oct 2026
Key Highlights
- The estimate: Navratri-to-Diwali trade may exceed ₹7 lakh crore, says CAIT.
- Growth: 15–18% over last year’s ₹6.05 lakh crore.
- Services boom: Services business estimated at ₹80,000 crore to ₹1 lakh crore.
- Top categories: Groceries and FMCG (12%), gold, silver and jewellery (10%), electronics (8%).
- Local push: CAIT credits rising demand for Indian brands, MSMEs and handicrafts.
India’s festive trade between Navratri and Diwali is expected to cross ₹7 lakh crore this year, according to the Confederation of All India Traders (CAIT). That would be an increase of 15–18% over last year’s estimated ₹6.05 lakh crore.
CAIT Secretary General and Chandni Chowk MP Praveen Khandelwal said the projection is based on feedback from trade bodies and markets across states, consumer demand, shopping trends, and rising activity in rural and semi-urban areas.
Last Year vs This Year
| Last year | This year (CAIT estimate) | |
|---|---|---|
| Total festive trade | ₹6.05 lakh crore | Over ₹7 lakh crore |
| Goods | ₹5.40 lakh crore | – |
| Services | ₹65,000 crore | ₹80,000 crore – ₹1 lakh crore |
What People Are Expected to Buy
| Category | Share of festive trade |
|---|---|
| Groceries and FMCG | 12% |
| Gold, silver and jewellery | 10% |
| Electronics and electrical goods | 8% |
| Consumer durables, readymade garments, gifts | 7% each |
| Home decor, furniture and furnishings | 5% each |
| Others (textiles, sweets, puja items, dry fruits, footwear, etc.) | Rest |
Services such as transport, logistics, e-commerce deliveries, hotels, restaurants, tourism, catering and event management are also expected to benefit, along with Ramlilas, Durga Puja, Garba and Dandiya events and fairs.
