PhonePe, DPCGC Tie Up to Push OTT Platforms Towards Compliance
PhonePe will require OTT platforms on its payment gateway to join a self-regulatory body, and will help them get certified through DPCGC. What it means for viewers.
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“PhonePe, DPCGC Tie Up to Push OTT Platforms Towards Compliance”
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9 Oct 2026
Key Highlights
- The MoU: PhonePe and the Digital Publisher Content Grievances Council (DPCGC) have signed a partnership.
- The rule: OTT platforms must be members of a recognised self-regulatory body for grievance redressal under India’s IT Rules, 2021.
- The checkpoint: PhonePe makes this membership mandatory for OTT merchants joining its payment gateway.
- The help: The partnership will educate OTT platforms and make SRO certification easier through DPCGC.
PhonePe has partnered with the Digital Publisher Content Grievances Council (DPCGC), a self-regulatory body under the Internet and Mobile Association of India (IAMAI), to push OTT platforms towards regulatory compliance.
Under Indian rules, OTT platforms, formally called Publishers of Online Curated Content, must be members of a recognised self-regulatory organisation (SRO) to handle viewer complaints. PhonePe already makes this membership a mandatory condition for OTT merchants joining its payment gateway. The new MoU will help these platforms understand the rules and get certified through DPCGC.
How OTT Regulation Works in India
Under the IT Rules, 2021, complaints about OTT content are handled through a three-level system:
